Product analyticsSept 2025 — Present
Developer Experience at Ericsson
Multi-source analysis of an internal tool migration across ~4,000 users, combining survey and ticketing data to demonstrate higher NPS and efficiency gains.
Senior User Researcher · Product Analyst
Turning messy human data into product decisions.
Senior researcher and analyst at Ericsson in Stockholm, pairing mixed-methods user research with advanced statistics to help teams ship products people actually want to use.
- 8+
- years in research
- 4
- languages spoken
- 20+
- peer-reviewed talks
Currently
Senior User Researcher at Ericsson — Design & User Experience.
- A/B testing & experimentation for telecom products
- NPS, driver models, segmentation
- PowerBI dashboards for senior stakeholders
Stockholm, Sweden
About
From the lab to the product team.
I trained as a psychologist (University of Queensland, 2016) and earned my PhD as part of the Marie-Curie ITN ANIMATAS, studying robot failures in child–robot interactions. After postdocs in Paris and at KTH, I moved into industry to work on the products people actually touch every day.
Today I sit between research, data, and design — running experiments, modelling behavioural data, and translating what users do into recommendations product and engineering teams can act on. I care about rigour, honesty about uncertainty, and clear communication.
Experience
Selected roles
Eight years across academia and industry — psychology, robotics, and product research.
Feb 2025 — Present
Senior User Researcher
Ericsson · Design and User Experience, Stockholm
- Partner with product managers, designers, and engineers in agile teams to ship data-driven insights for digital and physical products.
- Design and analyse A/B tests and experiments to measure the impact of product and experience changes.
- Deploy NPS and other CX measurements to track engagement and satisfaction over time.
- Extract, clean, and combine raw data from multiple sources in R and SQL; surface findings through PowerBI dashboards for senior stakeholders.
Jun 2022 — Feb 2025
Postdoctoral Researcher
KTH Royal Institute of Technology · Robotics, Perception, and Learning
- Led concurrent research projects, supervised MSc and PhD students, and presented to academic and industry stakeholders.
- Applied multilevel modelling, regression, meta-analyses, and latent variable mapping in R.
- Designed A/B tests and surveys with engineers and computer scientists across interdisciplinary teams.
Nov 2021 — May 2022
Postdoctoral Researcher
Université Paris 8 · CHArt Laboratory, Paris
- Advanced statistical analyses in R and Python across multiple projects.
- Co-authored a book chapter introducing statistics for roboticists in Python.
Jun 2018 — Oct 2021
PhD Candidate, Psychology
Jacobs University, Bremen · Marie-Curie ITN ANIMATAS
- Doctoral research on the conceptualisation and measurement of robot failures in child–robot interactions.
- Experimental design, quantitative methods, and statistical analysis.
Jan 2017 — Aug 2017
Behavioural Scientist
Evidn, Brisbane
- User research in a behavioural-science start-up incubator.
Toolkit
What I bring to a team
Analysis
- Data wrangling
- Conjoint & MaxDiff
- Segmentation (cluster, latent profiles)
- Driver models
- Data visualisation
Stack
- R / RStudio
- SQL · Snowflake
- Python
- PowerBI
- SPSS
- Git · Figma · LaTeX
Methods
- A/B testing & experiments
- Surveys & NPS
- Interviews & thematic analysis
- Multilevel modelling
- Meta-analysis
Ways of working
- Agile, cross-functional teams
- Stakeholder communication
- Supervising researchers
- Mixed-methods synthesis
Project involvement
A few things I've worked on
UX researchFeb 2025 — Present
Telecom hardware & software usability
Mixed-methods usability programme across Ericsson products — interviews and thematic analysis paired with surveys and A/B testing.
Applied research2022 — 2025
S-Factor · TECoSA · PerCorSo
Three concurrent research programmes on trustworthy, socially acceptable autonomous and edge systems with academic and industry partners.
PhD2018 — 2021
ANIMATAS (Marie-Curie ITN)
EU Horizon 2020 training network on intuitive human–machine interaction. PhD on robot failures in child–robot interactions.
Featured portfolio
Human–robot interaction research
VR · Robotics · HRI 2023 / RO-MAN
A VR Framework for Correcting Robot Errors
Evaluated the benefits of a VR interface over commercially available technologies for correcting robot perception errors, informing future interface design.
Participant experience
- 01Robot fails to detect an object in the real environment
- 02User adds missing object(s) via the VR interface
- 03Virtual robot plans a trajectory; user approves or modifies
- 04Real-world robot executes the corrected movement
Analyse dataPresent resultsInterdisciplinary collaborationSupervision
Wozniak, Stower, Jensfelt & Pereira (2023). Happily Error After. RO-MAN.
Drones · Trust · HRI 2024 (Honorable Mention)
Drone Fail Me Now
User study measuring how real-world drone failures affect trust and risk-taking decisions in a navigation game.
Participant experience
- 01Participant navigates a drone using a tablet
- 02Drone makes an error displayed on the tablet
- 03Participant chooses the next checkpoint (risk-taking)
- 04Trust in the drone measured via questionnaire
Study designAnalyse dataPresent resultsSupervision
Rahimzadagan, Vahs, Leite & Stower (2024). HRI 2024 LBR — Honorable Mention.
Social robotics · Multimodal · RO-MAN / IJSR
Robot Travel Agent for Multi-Modal HRI
Fully autonomous travel-planning interaction with the Pepper robot, comparing self-reported attitudes with observed behaviour across multimodal cues.
Participant experience
- 01Greeting, distance calibration, robot offers water
- 02Robot asks preferences with backchannelling
- 03Robot gives a travel recommendation
- 04Closing — wave goodbye
Mixed-methods analysisCross-institutional collaborationMultimodal behaviour coding
Stower et al. (2022). Does what users say match what they do? RO-MAN.
Talks
Selected speaking
Invited seminars and public talks for academic, industry, and general audiences.
- Feb 2025
Psychology and Robotics
PsyFi — Uppsala
- Dec 2024
Righting Robot Wrongs: the psychology of robot failures
University of Melbourne
- Oct 2024
Social Norms and Robot Flaws
KVIT Conference — Linköping
- Oct 2024
Good Robots Don't Do That
ERCIM Beyond Compliance — Budapest
- May 2024
Nobody's perfect, not even your robot
TEDxKTH Salon: Facets of AI
- Jun 2023
Happily Error After
INESC-ID, Instituto Superior Técnico — Lisbon
Publications
Selected peer-reviewed work
- Most cited2021
A Meta-Analysis on Children's Trust in Social Robots
Stower, R.*, Calvo-Barajas, N.*, Castellano, G., & Kappas, A.
International Journal of Social Robotics, 13(8), 1979–2001
Read paper - HRI 20202020
A Robot by Any Other Frame: Framing and Behaviour Influence Mind Perception in Virtual but not Real-World Environments
Wallkötter, S., Stower, R., Kappas, A., & Castellano, G.
ACM/IEEE International Conference on Human-Robot Interaction (HRI), 609–618
Read paper - Journal2022
How Does Modality Matter? Investigating the Synthesis and Effects of Multi-modal Robot Behavior on Social Intelligence
Tatarian, K., Stower, R., Rudaz, D., Chamoux, M., Kappas, A., & Chetouani, M.
International Journal of Social Robotics, 14(4), 893–911
Read paper - Journal2023
Can the Robot "See" What I See? Robot Gaze Drives Attention Depending on Mental State Attribution
Morillo-Mendez, L., Stower, R., Sleat, A., Schreiter, T., Leite, I., Mozos, O. M., & Schrooten, M. G.
Frontiers in Psychology
Read paper - RO-MAN2020
"Oh no, my instructions were wrong!" An Exploratory Pilot Towards Children's Trust in Social Robots
Stower, R., & Kappas, A.
IEEE International Conference on Robot & Human Interactive Communication (RO-MAN)
Read paper - Book chapter2020
Communicating with Robots: What We Do Wrong and What We Do Right in Artificial Social Intelligence
Kappas, A., Stower, R., & Vanman, E. J.
In Social Intelligence and Nonverbal Communication (pp. 233–254). Springer
Read paper
* Equal contribution.
Contact
Let's talk research, data, or robots.
Open to collaborations, speaking invitations, and conversations about user research, experimentation, and product analytics.
© 2026 Rebecca StowerEnglish · Français · Svenska · Deutsch